Updated: Jun 14, 2019
It’s Pride Month. Rainbow flags are waving in the air and stores are releasing lines/products in aims to support the LGBTQ+ community, who ironically are suffering off the basis that a month center on pride and acceptance has gone capitalistic.
Just 4 years ago gay marriage was legalized across the United States. Since then, there has been a huge rise in support from the nation’s favorite brands and corporations who annually release rainbow themed pride collections to “support” the LGBTQ+ community and their fight for equality.
However, this support is often half-winded as a handful of companies who engage in pride collections have gone on to keep their pride collection profits for themselves and even donate money to anti-LGTBQ campaigns.
At the frontline of this hypocrisy lies brands such as PINK and Urban Outfitters.
PINK by Victoria's Secret has been under fire as of this week under a tweet announcing it’s pride in their LGBTQ+ associates and customers pictured below:
This hit consumers with a huge surprise as just last November when Victoria Secret employee and fashion show organizer Ed Razek stated that Victoria Secret does not hire transgender models “because the show is a fantasy” and by default transgender models do not showcase “fantasy.”
PINK went on to change their Twitter icon to their logo with a rainbow flag. Yet the company has yielded any physical or monetary support to members of the LGBTQ+ community and has not gone on to hire transgender models.
Urban Outfitters has also had issues with its CEO Richard Hayne addressing his disupport for same sex marrigaes as he “does not support their belief system.” He has even gone on to donate $13,150 to Rick Santorum’s presidency campaign, the homophobic former Senator of Pennsylvania.
Ironically enough, this year Urban has released a Pride “statement” shirt line that donates a portion of its sales to GLESEN a nonprofit organization that is in place to create safe and inclusive K-12 schools for LGBTQ youth.
While this is a potential step in the right direction for the company, Richard Hayne remains employed as the CEO though his perspective is not publicized by Urban Outfitters.
As Pride Month continues, it’s critical to see through the smoke and mirrors of store’s rainbow lines and ask yourself:
1) Does this company provide an LGBTQ+ alliance to the community? (donations to LGBTQ+ organizations, inclusive healthcare coverage for transgender faculty members, etc.)
2) Where will the dollars from your purchase go? (to the company, to an allied organization, to a cause you don’t care for, etc.)
Pride is not a trend. Pride is not a fad. It is about inclusivity. It is about education. It is about support, genuine, support.